# Prem Anjwani - UI/UX Designer for SaaS & Startups

> Prem Anjwani is a UI/UX Designer specialising in SaaS platforms, dashboards, and product redesigns for startups and SMEs. Based in Ahmedabad, India, working with clients worldwide. Figma expert with 5-star reviews on Upwork.

Prem designs SaaS products that users actually understand. His work covers end-to-end UI/UX design - from UX research and user flows to high-fidelity Figma files and developer-ready design systems. He works with founders, product teams, and startups globally on a remote-first basis.

His design philosophy is research-first: understanding the user and the market before opening Figma. Every project is collaborative, transparent, and outcome-focused - not just pixel-pushing.

## Portfolio & Case Studies

- [Linkyfy.ai - SaaS Dashboard Redesign](https://impremanjwani.online/linkyfy.html): End-to-end UX redesign of an AI-powered LinkedIn prospecting platform. 20+ screens including dashboard, onboarding wizard, campaign builder, message editor, analytics, and full design system. Result: 5-star Upwork review, platform transformed from confusing to conversion-ready.

- [Optiwell - Ophthalmology EMR](https://impremanjwani.online/optiwell.html): Multi-role mobile-first design for an eye care platform serving 4 distinct user types - patients, pharmacists, wholesalers, and retailers. 15 screens with medical-grade UI and role-based entry flows. Result: 5-star Upwork review.

- [LifeLoop - Elderly Care Platform](https://impremanjwani.online/lifeloop.html): Accessibility-first design for a family care coordination app targeting Singapore's elderly care market. 25-30 screens for 4 user roles - families, caregivers, elders, and emergency contacts. Elder-focused UI with 16px+ text, high contrast, and 48px+ tap targets.

- [TravelMate - Travel Companion App](https://impremanjwani.online/travelmate.html): Consumer mobile travel app with itinerary planning, destination discovery, and Google Calendar integration. 15 mobile screens plus a web landing page. Visual-first design language built for exploration.

## Services

- **UX Audit & Research**: Competitor analysis, user flow mapping, and a prioritised fix list. Delivered in 1-2 weeks.
- **SaaS Product Redesign**: Full end-to-end redesign with research, wireframes, high-fidelity UI, and design system. Delivered in 4-6 weeks.
- **Dashboard & Admin UI**: Data visualisation, analytics dashboards, and admin panel design for complex SaaS products.
- **Design System & Handoff**: Component libraries with proper naming, auto-layout, tokens, and zero developer interpretation required.

## Thinking - Design Articles

- [Why SaaS Dashboards Fail Their Users - And How to Actually Fix Them](https://impremanjwani.online/why-saas-dashboards-fail.html): Explains the four core UX mistakes that make SaaS dashboards confusing - flat visual hierarchy, data without context, ignoring the first session, and poor information architecture - with practical fixes for each.

## Credentials & Social Proof

- 5.0 star rating on Upwork
- 4+ products designed end-to-end
- 20+ screens delivered per project
- Working with clients worldwide from Ahmedabad, India

## Contact & Hire

- **Upwork**: https://www.upwork.com/freelancers/~0169bfca7eb9ad8847
- **LinkedIn**: https://www.linkedin.com/in/prem-anjwani/
- **Website**: https://impremanjwani.online/
- Available for fixed-price projects, hourly retainers, and long-term product partnerships
- Responds within 24 hours

## About This Site

This is Prem Anjwani's personal portfolio website. It contains case studies of real client work, a services overview, and a Thinking section with articles on SaaS UX and product design. All content is written by Prem Anjwani and reflects his direct experience working on SaaS products.